10C Shared Space 15th Anniversary Birthday
Communications Campaign
Background
I worked at 10C Shared Space, a coworking space that also operated as a social enterprise (think: investing in the community, food sovereignty, supporting startups), during the summer and fall of 2023. Initially, I was hired as a Canada Summer Jobs employee and eventually I took on the role of Communications Coordinator.
2023 was the year that 10C turned 15, and the communications team wanted to develop a campaign for celebration and marketing purposes. The goal was to highlight the structure itself, as the building is the foundation for how the organization “makes space for change.”
Creative inspiration
Based on a drawing that an artist who was affiliated with 10C had done, I created a “sketch” of the 10C building by tracing a photograph on Adobe Illustrator. I later used the sketch for a variety of 15th Anniversary promotional materials, including social media posts, posters, newsletter banners, and prints. The hand-drawn look aligns with the mixed media aesthetic of 10C’s branding, which I helped to create alongside the marketing team.
As pictured here, we printed this design onto promotional tote bags. The typeface is Livvic, which I selected as the header font of choice for 10C’s brand guide. Livvic is a sans serif font that is both professional as well as optimistic and playful. These qualities match the personality of 10C’s brand
As pictured here, we printed this design onto promotional tote bags. The typeface is Livvic, which I selected as the header font of choice for 10C’s brand guide. Livvic is a sans serif font that is both professional as well as optimistic and playful. These qualities match the personality of 10C’s brand
Once I had designed the base sketch on Illustrator, I added the circular badge lines and text on Canva; this is the main design platform that 10C staff use due to its ease of sharing and user-friendly interface. I also used Canva for the campaign design and assets and applied it to the other promotional materials depicted here.
Learnings
One of the main lessons I learned from this design experience was that user accessibility is paramount in the world of communications. Illustrator is excellent for designers, but at the rate that communications teams need to produce content, having a quick and easy-to-use set of assets and a sharable interface with a smooth learning curve like Canva's is very useful. At the same time, while it is possible to design most assets on Canva, adding a custom-made asset like the building illustration is an efficient way to balance the ease-of-use with a brand’s one-of-a-kind personality.
